The Company
Travel.ch is a leading Swiss travel portal. It is operated by travelwindow AG, Zürich, a sister concern of the Hotelplan Holding AG, which belongs to the Migros Group.
The Goal
Due to the high popularity of travel.ch newsletter, the data volumes of the contacts have grown strongly in the past years. Thus, an efficient and scalable solution was sought, which reliably dispatched the biweekly newsletter to over 110,000 contacts. In addition, attention was paid to a comprehensive and reliable performance monitoring. Not least because external offers are regularly advertised in the newsletter.
The Solution
After extensive live trials, Travel.ch decided for
dialogue1 evolution (ASP), including the
dialogue1 Mail Server. For this purpose, subscription and unsubscription forms for the newsletter were linked to the software. Even additional brands (for example, bedfinder.ch) are served with the solution.
The Result
Nach einer Einarbeitungszeit von etwa zwei Stunden konnte das System profitabel The system could be profitably implemented already after a brief familiarisation period of around two hours.
Since, traditionally, newsletters are completely produced in-house (editorial support and designing with Dreamweaver), the creation takes up two full working days for each newsletter. On the other hand, for the composition in dialogue1 evolution, only around 30 minutes are required, including the trial runs.
The increase in business volumes generated by the newsletter regularly run into four-digit Euro range. An increase of traffic to the site reaching above 300% initiated additional business volumes in medium- to long term.
Another great help is the reporting, which is regularly relied upon for the optimisation of the offer structure and destinations.
This also includes the unsubscription forms using which the reason for an unsubscription is asked for.
