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MMS as a direct marketing tool

In contrast to SMS, the MMS (Multimedia Messaging Service) enables the transmission of multimedia messages to other mobile end devices. Thereby, a multimedia message (MM) maybe composed of any number of attachments of any type (for example, texts, images, videos).

Due to relatively high costs of the mobile network operator, MMS has not been able to achieve a breakthrough until now. As things stand now, it will probably be ousted by the email, which is increasingly finding its way into mobile phone devices.

Suitability for various marketing objectives
Acquisition of new customers   25%
Customer loyalty   25%
Sales promotion   25%
Increase brand awareness   25%
Brand building   25%
Reduce costs   25%








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