By means of sales promotion, a company wants to trigger stronger and faster purchase responses. Specific products and services stand out separately or compensate for the seasonal sales fluctuations.
Depending on the industry and product, the sale of a service can play an enormous role. Especially, if the products complement each other meaningfully, and the knowledge is available as to which customer is purchasing what products, in what combinations and in what chronological order. Then the strategic marketing campaigns for Cross- and Up-Selling can be executed on this basis.
In the marketing campaigns for sales promotion, the following points play a major role:
Communicative value: How can I direct the attention to my product?
Incentive characteristic: What special incentive can impress the customers?
Request characteristics: Should I explicitly request my customers to purchase here and now?
When selecting the correct tools for sales promotion, the following requirements are imperative:
